yeshcube brings in Trece Treces Digital as a Transfer Partner in communication and brand strategy

yeshcube has formalized Trece Treces Digital joining the Allies system as a Transfer Partner. The Valencian agency, with almost two decades of experience in branding, design and digital strategy, will bring its specialist capabilities in brand identity building and strategic communication to the hub’s ecosystem.

When science needs visual translation

The responsible transfer of human technologies does not end with scientific validation. A solution can be rigorous, effective and ethically coherent, but if its visual identity and communicative narrative do not faithfully reflect that value proposition, the transfer is incomplete.

Trece Treces Digital — which describes itself as an Atypical Brand Agency — specializes in exactly that translation: turning conceptual complexity into distinctive visual identities and communication strategies that differentiate without simplifying. Its expertise spans integral branding and graphic design through to web development, digital strategy and content production, with an approach that prioritizes coherence between purpose and materialisation.

The agency has worked on projects ranging from the full rebranding of established brands to developing identities for new ventures, always with a strategic approach that looks for the point of real, not cosmetic, differentiation.

Trece Treces’ role in the yeshcube ecosystem

As a Transfer Partner, Trece Treces will contribute in two complementary dimensions:

Identity and communication of validated solutions: Developing visual identities, communication materials and digital presences for products and services in the Somia™ ecosystem, including those certified under the Somia Within seal. This collaboration ensures that every solution leaving the hub keeps coherence between its scientific grounding and its public presentation.

Support for projects hosted by the hub: External projects that yeshcube integrates through the Development Partner program will have access to Trece Treces’ services, allowing technology startups, applied research initiatives or emerging solutions to develop professional brand and communication strategies from early validation stages.

That second dimension is especially relevant. yeshcube validates and transfers its own developments, and it hosts external projects with the potential for verifiable human impact. Having a leading agency in the ecosystem means those projects can access professional branding and communication capabilities that would otherwise be out of reach in the early stages.

Proximity and the Valencian ecosystem

Trece Treces operates from the Valencia metropolitan area, adding to the fabric of territorial collaborations yeshcube has been building. That proximity makes working together easier and reinforces the hub’s commitment to developing a local human technology ecosystem that brings together scientific, industrial, technological and creative capabilities.

Allying with an established agency from the region, rather than depending on large international consultancies, reflects yeshcube’s philosophy of building sustainable collaborative infrastructure based on reciprocity and traceability, not on extractive client-supplier relationships.

One more piece of responsible transfer

Bringing in Trece Treces completes a crucial dimension of the Allies system: the ability to translate scientific rigor into effective communication without falling into marketing oversimplification or inaccessible jargon. That tension — keeping conceptual integrity while producing communication that connects — largely determines whether a technology transfer process succeeds or fails.

Alongside partners such as Actiu in manufacturing or ElevenLabs in voice technology, Trece Treces adds a complementary piece that lets solutions validated by yeshcube reach their audiences with visual identities and narratives that reinforce their differential value proposition.

This alliance shows that a human technology hub requires more than laboratories and industrial capabilities. It also needs expertise in visual translation, communication strategy and building brands that can represent complexity without diluting it.

Can your organization contribute to the human technology ecosystem?

If you have capabilities in research, manufacturing, communication or implementation of solutions with verifiable human impact, the Allies system can articulate your participation.

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